Once Upon a Time Wiki
Once Upon a Time Wiki
Who's Alice
Season 1, Episode 6
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Airdate November 21, 2013
Written by Jerome Schwartz
Directed by Ron Underwood
Episode Guide
Heart of Stone
Bad Blood

Who's Alice is the sixth episode of the Once Upon a Time spin-off series Once Upon a Time in Wonderland.


While traveling through the Black Forest to get to the recently escaped Cyrus, Alice ends up in Boro Grove where she starts to lose her memory as the Knave of Hearts tries to get her to leave Boro Grove. While Cyrus evades the Red Queen, Jafar heads to Victorian England with the White Rabbit in order to find the ones that Alice cares about. Flashbacks reveal what happened after Alice had presumed Cyrus died where it was shown that her father Edwin had remarried a woman named Sarah resulting in Alice having a half-sister named Millie.


Ron Underwood was the writer for the episode, while Jerome Schwartz was its director.



The episode was watched by 3.53 million American viewers, and received an 18-49 rating/share of 0.9/3, roughly the same as the previous episode. The show placed fifth in its timeslot and thirteenth for the night.

Critical reception

Amy Ratcliffe of IGN gave the episode a 6.3 out of 10, giving it a mixed review. She said "The flashback to Alice’s past made her current situation make even more sense. She’s not solely driven by her love for Cyrus, she’s also driven by a need to prove herself to her father - to show Wonderland's real. Bringing him into the mix will hopefully give things a needed shot in the arm. While this episode was interesting, it wasn’t fun. Even the lighter moments with Alice were tainted with equal helpings of untrue and creepy. For a series that started out so strong, they’ve gotten a bit mired down."

Christine Orlando of TV Fanatic gave the episode a 4.3 out of 5, signaling positive reviews.

Lily Sparks of TV.com gave the episode a mixed review, saying "So I’m not addicted to this heroine. I appreciated the semi-Victorian garb this week and the subtle look at what it’s like to feel abandoned by your parents—a theme scarcely investigated by OUAT. Gotcha, that is the ONLY theme investigated by OUAT, again and again, and again. OUAT this week was about druggie dads abandoning their kids, Wonderland was about kids escaping into drugs because of neglectful dads. Interesting, sure; entertaining? I don’t know. Go ask Alice."


Knave of Hearts: [sees the Carpenter staring at him with a large grin] Who's that?
Alice: Oh, that's just the Carpenter. Don't worry about him!
Knave of Hearts: Right. Don't worry about the man with the saw and the scary grin.
Alice: Exactly!
Dr. Lydgate: A talking rabbit? That's madness.
Jafar: Sometimes the maddest stories... are the truest ones.
Dr. Lydgate: We have so many patients...
Jafar: Of course you do, but how many of them escape in the company of a talking rabbit?
Knave of Hearts: Have you ever been stoned? Feels like death when you come out of it.
Man: Maybe you've been messing with the wrong stuff.
Knave of Hearts: No, I mean stoned as in turned to stone.
Man: Sure, sure.


Season 1
PilotThe Thing You Love MostSnow FallsThe Price of GoldThat Still Small VoiceThe ShepherdThe Heart Is a Lonely HunterDesperate SoulsTrue North7:15 A.M.Fruit of the Poisonous TreeSkin DeepWhat Happened to FrederickDreamyRed-HandedHeart of DarknessHat TrickThe Stable BoyThe ReturnThe StrangerAn Apple Red as BloodA Land Without Magic
Season 2
BrokenWe Are BothLady of the LakeThe CrocodileThe DoctorTallahasseeChild of the MoonInto the DeepQueen of HeartsThe Cricket GameThe OutsiderIn the Name of the BrotherTinyManhattanThe Queen Is DeadThe Miller's DaughterWelcome to StorybrookeSelfless, Brave and TrueLaceyThe Evil QueenSecond Star to the RightAnd Straight On 'til Morning
Season 3
The Heart of the Truest BelieverLost GirlQuite a Common FairyNasty HabitsGood FormAriel (Episode)Dark HollowThink Lovely ThoughtsSave HenryThe New NeverlandGoing HomeNew York City SerenadeWitch HuntThe TowerQuiet MindsIt's Not Easy Being GreenThe Jolly RogerBleeding ThroughA Curious ThingKansasSnow DriftsThere's No Place Like Home
Season 4
A Tale of Two SistersWhite OutRocky RoadThe ApprenticeBreaking GlassFamily BusinessThe Snow QueenSmash the MirrorFallShattered SightHeroes and VillainsDarkness on the Edge of TownUnforgivenEnter the DragonPoor Unfortunate SoulBest Laid PlansHeart of GoldSympathy for the De VilLilyMotherOperation Mongoose
Season 5
The Dark SwanThe PriceSiege PerilousThe Broken KingdomDreamcatcherThe Bear and the BowNimueBirthThe Bear KingBroken HeartSwan SongSouls of the DepartedLabor of LoveDevil's DueThe Brothers JonesOur DecayHer Handsome HeroRuby SlippersSistersFirebirdLast RitesOnly YouAn Untold Story
Season 6
The SaviorA Bitter DraughtThe Other ShoeStrange CaseStreet RatsDark WatersHeartlessI'll Be Your MirrorChangelingsWish You Were HereTougher Than the RestMurder Most FoulIll-Boding PatternsPage 23A Wondrous PlaceMother's Little HelperAwakeWhere Bluebirds FlyThe Black FairyThe Song in Your HeartThe Final Battle
Season 7
Hyperion HeightsA Pirate's LifeThe Garden of Forking PathsBeautyGreenbacksWake Up CallEloise GardenerPretty in BlueOne Little TearThe Eighth WitchSecret GardenA Taste of the HeightsKnightfallThe Girl in the TowerSisterhoodBreadcrumbsChosenThe GuardianFlower ChildIs This Henry Mills?HomecomingLeaving Storybrooke
Down the Rabbit HoleTrust MeForget Me NotThe SerpentHeart of StoneWho's AliceBad BloodHomeNothing to FearDirty Little SecretsHeart of the MatterTo Catch a ThiefAnd They Lived...